SHEALEE TRUESDALE

Remote and Freelance Graphic Design | San Francisco, CA

Marketing Consultant 

 

• Create graphics for clients in finance, real estate and technology companies, including infographics, web designs, flyers, and presentations

• Edit and produce short videos for social channels using Adobe Premiere Pro

• Worked with a recruiting team to create a microsite campaign in efforts to hire more talent

 

First Direct Lending, LLC. | Irvine, CA

Marketing Coordinator & Graphic Designer

 

• Managed and developed Online and Direct Mail accounts, completing campaigns on-time and within budgetary limits with quick turnarounds

• Consolidated and analyzed daily key metrics for data leads and direct mail campaigns, testing new lead options monthly

• Acted as social media lead for LinkedIn, Facebook, YouTube, and Twitter, creating content that both increased brand awareness and generated over twice the view count of outsourced efforts

• Designed and coordinated custom marketing, sales, and recruiting collateral, including brochures, web designs, infographics, posters, shirts, and print/digital ads

• Worked with the IT team to develop, test and launch a new website

• Acted as lead management tool administrator and trainer for over 150 sale executives

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Metropolitan Home Mortgage, Inc. DBA Intelliloan | Irvine, CA

Marketing Administrator & Graphic Designer 

 

• Designed custom print and media collateral for 3 business units, including fliers, posters, mailers, brochures, and print/digital ads

• Created and coordinated all direct mail campaigns, exceeding 1million annual distribution

• Planned and organized events, complete with promotional giveaways and swag

• Acted as our CRM administrator and trainer for over 50 sale executives

• Acted as marketing compliance analyst, screening all customer-facing marketing material

 

MicroCom Inc. | Tustin, CA

Marketing Intern

 

• Developed a brand identity for the business; producing new brochures, flyers & business cards

• Improved efficiency by overseeing customer inventory and quality control tests

• Maintained QuickBooks accounts and organized new and old purchase orders

• Analyzed and interpreted financial data to assess company's financial performance

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